Andrew Cozzens
Hold It (preview)
2013
A large-scale video projection in downtown Louisville. This video is an attempt to slow down the public. As technological advances create an accelerated and seemingly more efficient way of life for us, our physical bodies progress with it. Social developments within industry and digital technology, such as high-speed internet and ubiquitous social networks, have caused a dramatic rise in stress and anxiety. Our society stays in a hurry. Hold It visually slows down an involuntary action that every human engages in – breath. Much like Warhol’s Screen Tests, the subjects are framed very explicitly as portraits. As the viewer identifies with the person in the video, they become aware of their own breathing. This consideration naturally slows down one’s perception of time.
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