This large-scale video projection has been shown in downtown Louisville and Pittsburg. It is an attempt to slow down the public. The human face is key in communicating emotions. We have the ability to recognize large amounts of information by simply glancing at another's facial expression. It is also contains information about our history and how we have progressed to look and feel the way we do. Consequently, we automatically sympathize with people's emotions through facial expressions. As technological advances create an accelerated and seemingly more efficient way of life for us, our physical bodies progress with it. Social developments within industry and digital technology, such as high-speed internet and ubiquitous social networks, have caused a dramatic rise in stress and anxiety. Our society stays in a hurry. Hold It visually slows down an involuntary action that every human engages in breath. Much like Warhols Screen Tests, the subjects are framed very explicitly as portraits. As the viewer identifies with the person in the video, they become aware of their own breathing. This consideration naturally slows down ones perception of time.